Corporate Leadership


Alberto Gross
Chief Executive Officer

Alberto Gross is the Founder and President of CLAdirect. He has served as Chief Executive Officer since January 2003. Gross successfully expanded the company’s operations throughout Latin America and the Caribbean, accelerating the local adoption and implementation of key telecommunication and technology solutions in the region. He has overseen numerous successful projects, and under his leadership, the company has established strong relationships with leading technology and business partners. He is currently guiding CLAdirect into new and adjacent markets that enhance the company’s Utilities solution offerings.

Prior to CLAdirect, Gross was CEO of BitTime, Inc, leading online marketing company where Gross was instrumental in its quick expansion and in raising capital from institutional investors, including Softbank. Gross’ other experiences include joining I/PRO (Internet Profiles Corporation, based in San Francisco, CA) as part of the management team in the early Internet days of the mid-90’s. Gross was also part of the emerging markets group in corporate finance at Lehman Brothers in New York City. He holds a Master of Science in Engineering Economic Systems from Stanford University and Bachelor of Science in Mechanical Engineering from Universidad Metropolitana of Caracas, Venezuela, where he graduated in the top 1%.


Harald Braun
Board Member

Harald Braun brings a wealth of technical and executive management experience in the global telecommunications industry. Currently he is a member of the Board of Directors of Tarana Wireless and serves in addition as their Chairman of the Technology Advisory Board. Braun is also Chairman of the advisory board at IPgallery and Chief Executive Officer and founder of SkyMax Network, a company that focuses on deploying next generation mobile broadband services in developing nations.
Braun is a prominent influencer in various standards bodies and is  an active industry spokesperson. He has served as treasurer of the Alliance for Telecommunications Industry Solutions (ATIS) where he was also a member of the executive board of directors. He served as Director for the Telecom Industry Association (TIA). Braun has a Master degree of Science in Engineering from the University of Aachen in Germany.

During his career, Braun has held executive management positions at leading public and private telecommunications companies including: President and CEO of Aviat Networks (NASDAQ: AVNW, formerly Harris Stratex Networks); Member of the Board of Director of BigBand Networks (NASDAQ: BBND, acquired by ARRIS) ; President and CEO of Siemens Networks LLC USA and Senior Executive for Nokia Siemens Networks North America.


Sachary López
Chief Financial Officer

Sachary J. Lopez is our CFO, who leads the Accounting, Administration and Financial Planning areas.

Lopez joined the CLAdirect team in 2011, and uses his expertise in general accounting, tax and structuring of administrative and financial processes, with an entrepreneurial and inspiring vision, to successfully achieve the objectives. With over 10 years of experience in public accounting, López has worked with clients in various business sectors, including retailers, financial institutions and professional services firms. López graduated from Florida International University.


Roberto Braun-Valle
Vicepresident of Services

Roberto Braun Valle is an Electronic Engineer graduated from Francisco Marroquin University of Guatemala. He holds a MSC Telecommunications degree obtained from the Swiss Business School in Zurich (Switzerland), an Executive MBA from the Francisco de Vitoria University (Spain), and a Specialization in Telecommunications from the University of San Francisco (USA).

Braun Valle has more than 20 years of experience in leadership and management of high performance teams in the technology area, 15 of which were developed in Telefonica of Central America. In this company, he performed in different positions within the Technology, Telecommunications and Networks areas, to become CTO at the company, a position he previously held before joining our team.


Jaime Blanco
Vicepresident of Solutions

Jaime Blanco is the Vice President of Solutions, responsible for ensuring the development and promotion of the “end-to-end” solutions portfolio, including the integration of CLAdirect services with products from our Technology Partners. Jaime leads the Sales Architecture Engineering and the Center for Excellence for Utilities teams.

Blanco joined CLAdirect in 2005 as Director of CLAdirect Panama, focused on consolidating the company’s operations in the country. Previously, Blanco held executive management positions in leading telecom companies, including Director of Network Engineering in PSINet, Director of Network Engineering in Telecarrier, Director of Technology in Alianza Viva, and Vice President of Technology in Sinfonet. Additionally, Jaime served as President of CAPATEC, the Chamber of Information Technology and Telecommunications of Panama. He has a Bachelor of Electrical Engineering at the Technological University of Panama, with emphasis on electronics and energy. Also, Jaime has Masters in Business Administration and Computer Science.